Idea

With a new name and strategy made by TV 2 Kosmopol and &Co. / NoA, we took the baton and, together with TV 2 Kosmopol’s own design team, set out to create a visual identity that could bring the media house safely from traditional flow TV to the broadspectered world of media platforms and app icons. With a name like Kosmopol, we felt inspired to contemplate not only the relationship between network and viewer but also between the citizens of the Capital region of Denmark.

Solution

The venn diagram – the friendliest of all mathematical models – reminds us of all the things we have in common, while also making it crystal clear that opposites do coexist, clash, merge or create brand new entities. TV 2 Kosmopol vows to explore and shed light on these grey zones of Denmark’s only metropolis. This is indeed the stuff of news!

Challenge

How do you move a leading provider of local and regional news, for people living in Denmark’s only metropolis, into a new digital and global media era?

Idea

Say farewell to Lorry and hello to Kosmopol! TV 2 Kosmopol no longer focuses on the one daily live production best served with your hot dinner at 5.30 PM. Kosmopol is still local, but will increasingly use examples and experiences from other metropolitan areas to shed light on problems and possible solutions in our metropolis.

Solution

With a new name and strategy made by &Co. / NoA, we took the baton and created a well-fitted visual identity for TV 2 Kosmopol.