With more than 6.000 companies now certified, B Corp is a movement that is accelerating its impact on businesses worldwide. We haven't been very vocal about our own B Corp journey, since we are patiently – or maybe a little impatiently – waiting for our own certification. In the meantime however, we can introduce our first B Leader in the shape of Ricky Storm Braskov, Senior Analyst, Project Manager, and now B Leader at Urgent.Agency. Even though the title might be new, Ricky certainly isn't with more than six years at Urgent, working with user involvement, analysis, and strategy. So, who better to give an update on what B Corp is, why we are striving towards becoming certified, and what a B Leader is, than Ricky himself?!