Challenge

IU wanted to break with old boxes, but how can a visual identity and logo cover various educations and courses under one common understanding?

Idea

Why not embrace what's strong about 'Industriens Uddannelser'? Their name and heritage; industry!

Solution

The gear or cog consisting of the letters IU drives onwards, runs smoothly (if well-oiled), and connects parts. It's representative of industry, development and innovation – very fitting for a place that educates the next generation of mechanics, operators and craftswomen.