Services
Brand Identity
Production
Brand Strategy, Graphic Design
With its iconic furniture in the absolute elite, House of Finn Juhl has re-entered the international furniture scene in an updated design suited for the original master of organic Danish furniture.
Considered very international in style and expression by his Danish contemporaries while being received as truly Danish by international furniture connoisseurs, the furniture of Finn Juhl has always refused to blend in. Perhaps it is this complex characteristic that has earned Finn Juhl the title of “Father of Danish Design”.
The story of House of Finn Juhl is also the story of how the unique and luxuriously well-crafted furniture found a new home in 2001 with the Ringkøbing-based furniture makers Onecollection. Urgent.Agency was faced with the pleasurable challenge of granting the “new-comer” brand its own separate brand identity while maintaining all the charm and idealism of Onecollection.
The result is a visual identity that cultivates the innate and quite tangible joy and sophistication of the timeless design – with a welcoming brand identity that lingers in the sweet spot between pure luxury and wholesome craftsmanship.
The new identity for House of Finn Juhl was launched at the Salone del Mobile Milano in 2017. Photo: House of Finn Juhl
The House of Finn Juhl logo lights up the room in golden letters at the Salone del Mobile Milano. Photo: House of Finn Juhl
Our passion is to re-launch Finn Juhl’s furniture, with respect for his legacy, but in a modern reality
– House of Finn Juhl
Status
2017 Completed
Contact
Mads Quistgaard
Team
Johanne Mortensen
Benjamin Wernery
Website
Services
Brand identity
Production
Brand strategy, Graphic design
With its iconic furniture in the absolute elite, House of Finn Juhl has re-entered the international furniture scene in an updated design suited for the original master of organic Danish furniture.
Considered very international in style and expression by his Danish contemporaries while being received as truly Danish by international furniture connoisseurs, the furniture of Finn Juhl has always refused to blend in. Perhaps it is this complex characteristic that has earned Finn Juhl the title of “Father of Danish Design”.
The story of House of Finn Juhl is also the story of how the unique and luxuriously well-crafted furniture found a new home in 2001 with the Ringkøbing-based furniture makers Onecollection. Urgent.Agency was faced with the pleasurable challenge of granting the “new-comer” brand its own separate brand identity while maintaining all the charm and idealism of Onecollection.
The result is a visual identity that cultivates the innate and quite tangible joy and sophistication of the timeless design – with a welcoming brand identity that lingers in the sweet spot between pure luxury and wholesome craftsmanship.
The new identity for House of Finn Juhl was launched at the Salone del Mobile Milano in 2017. Photo: House of Finn Juhl
The House of Finn Juhl logo lights up the room in golden letters at the Salone del Mobile Milano. Photo: House of Finn Juhl
Our passion is to re-launch Finn Juhl’s furniture, with respect for his legacy, but in a modern reality
– House of Finn Juhl
Status
2017 Completed
Contact
Mads Quistgaard
Team
Johanne Mortensen
Benjamin Wernery
Website
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