The renowned Norwegian hotel chain Nordic Choice Hotels is opening a new luxury hotel in Copenhagen. Urgent.Agency has been chosen to help develop a concept and brand identity for the upcoming hotel, which will reside in one of Copenhagen’s most interesting historical buildings – the old post headquarters next to Copenhagen Central Station.
The history, style and sheer magnitude of the building tells quite an impressive tale. Considered the “Google Headquarters” of its time (1912) – technologically forward-thinking and optimistic with a global mindset – the building has seen the rise and fall – or should we say disruption – of the Danish post service.
The hotel industry, however, is booming in Copenhagen and the upcoming hotel intends to be a key figure within the luxury hotel segment, making the most of its uniquely central location and its position as frontrunner for an entire new neighbourhood, now simply known as Postgrunden (the Post Plot).
Soon, the hotel will be revealing its name, website and overall intention to engage with Copenhagen in new and inspirational ways – aspiring to be much more than a regular hotel. We can’t wait to show you!