Flexibility was designed in the early 1960’s at a time when the traditional craftsmanship of Engelhardt and Bindesbøll was going throught the grinder of modernism, producing new and complete systemic typographies with a different take on usability and well, flexibility.
Urgent.Agency has enhanced and digitalized Flexibility and it can now be seen in all its modernistic glory on all visual and communicative surfaces of the Danish Design Museum.
”Urgent.Agency has created a new corporate visual identity, that reflects our development from a historical arts & crafts-museum to a modern design museum. Urgent.Agency has revitalised an important chapter of the Danish typography history by enhancing and digitizing the typography – Flexibility – from original designs by Naur Klint. A Typography that is adding a strong sense of character to our visual identity”
– Anne-Louise Sommer, Museum Director