Faaborg Museum is a gem! A little piece of Danish gesamtkunstwerk, conceived in 1915 as a coherent and carefully crafted holistic experience of art. When challenged with the task of creating a new visual identity for the museum, Urgent.Agency did what came naturally – extracting and extending the DNA of the museum itself and taking good care not to harm the unbroken legacy in the process.

Visibility is a major challenge for many of Denmark’s art museums. Approaching their 100-year anniversary Faaborg Museum applied to the New Carlsberg Foundation for financial support for a research-based publication related to the museum's 100th anniversary. However, they ended up with much more than that! With additional support from the foundation, the museum embarked on a comprehensive branding and communication process leading up to the anniversary.

In partnership with communication and PR agency Bates Y&R, Urgent.Agency developed the visual identity, wayfinding, digital design and the 100-year anniversary publication. Our work involved the development of a comprehensive design program, including the development of new fonts, colour profiles, stylized patterns from the museum's floors and designs of tickets, business cards, letterheads, posters, and ads.

Visibility is a major challenge for many of Denmark’s art museums. Approaching their 100-year anniversary Faaborg Museum applied to the New Carlsberg Foundation for financial support for a research-based publication related to the museum's 100th anniversary. However, they ended up with much more than that! With additional support from the foundation, the museum embarked on a comprehensive branding and communication process leading up to the anniversary.

In partnership with communication and PR agency Bates Y&R, Urgent.Agency developed the visual identity, wayfinding, digital design and the 100-year anniversary publication. Our work involved the development of a comprehensive design program, including the development of new fonts, colour profiles, stylized patterns from the museum's floors and designs of tickets, business cards, letterheads, posters, and ads.