How can an architecture company rightfully pursue a recognizable brand identity while still maintaining the capacity for unpredictable and creative freedom and contextual understanding? Well, it’s not always what you do, it’s the way that you do it!

As architect companies go, Dorte Mandrup is quite hard to categorize. On the one hand, hard-hitting and no-nonsense and on the other, sensual and experimental. That is why Dorte Mandrup calls itself “seriously playful”! However, a lasting ambition for the company is to make architecture understandable, thereby banishing notoriously dry archi-lingo!

Urgent.Agency has a longstanding relationship with Dorte Mandrup that incorporates nearly all aspects of graphic design and strategic communication. From the initial branding process through design of visual identity to implementation of a characteristic tone-of-voice!

We chose to work with Urgent.Agency because their approach was based on listening and analyzing, rather than talking and selling. We relate to that – and it has turned out really well. 

– Dorte Mandrup

We were ready to take a great leap forward and with the help of Urgent.Agency, we landed firmly on our feet with a new identity that perfectly crystallizes and enhances our personality - visually, verbally and strategically!

– Dorte Mandrup

How can an architecture company rightfully pursue a recognizable brand identity while still maintaining the capacity for unpredictable and creative freedom and contextual understanding? Well, it’s not always what you do, it’s the way that you do it!

As architect companies go, Dorte Mandrup is quite hard to categorize. On the one hand, hard-hitting and no-nonsense and on the other, sensual and experimental. That is why Dorte Mandrup calls itself “seriously playful”! However, a lasting ambition for the company is to make architecture understandable, thereby banishing notoriously dry archi-lingo!

Urgent.Agency has a longstanding relationship with Dorte Mandrup that incorporates nearly all aspects of graphic design and strategic communication. From the initial branding process through design of visual identity to implementation of a characteristic tone-of-voice!

We chose to work with Urgent.Agency because their approach was based on listening and analyzing, rather than talking and selling. We relate to that – and it has turned out really well. Our new identity truly captures the essence of Dorte Mandrup and our work.

– Dorte Mandrup