Can design empower people with diabetes to take charge of their own treatment?

Diabetes is one of the fastest growing diseases today, affecting nearly 1 in 10 adults worldwide. We are working with Novo Nordisk on improving communication around one of the company’s key products.  

May 18, 2015  News

Easy and secure management of daily treatment is key to living a relatively carefree life for this growing group, yet too often communication and guidance from drug companies does little to meet the everyday concerns of real people. Responding to a call from Novo Nordisk to improve communication around a key product, we applied strategic, human-centered design to product packaging and manuals to create a simple, easy and friendly step-by-step approach to living with diabetes.