May 18, 2015 News
Easy and secure management of daily treatment is key to living a relatively carefree life for this growing group, yet too often communication and guidance from drug companies does little to meet the everyday concerns of real people. Responding to a call from Novo Nordisk to improve communication around a key product, we applied strategic, human-centered design to product packaging and manuals to create a simple, easy and friendly step-by-step approach to living with diabetes.
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