Our founder and CEO Mads Quistgaard is embarking on a new adventure. From this semester on, Mads will also be working part-time as a professor at The Institute for Visual Design at the Royal Danish Academy with a focus on bridging the gap between design academia and the corporate world.
“It has always been an ambition of mine to be able to combine practice with theory. At Urgent.Agency, we have an affinity towards academic pursuits even though we perform in a practical and result-driven reality. These two worlds are not and should never be mutually exclusive”, says Mads and adds that the over-all intention is to allow both worlds to cross-pollinate one another.
While Mads literally practices what he preaches and vice-versa, Urgent.Agency will continue as before with a strong creative and administrative management team. A team, that also benefits from the over-all company policy that more is more and that added knowledge is always an added value.