When Carlsberg Brewery closed down its factory and moved its beer production to Fredericia, it offered up the opportunity for a new temporary urban zone, while plans for the new Carlsberg Byen neighbourhood were being finalized. In collaboration with Keinicke & Overgaard, Urgent.Agency produced two prize-winning temporary installations for the citizens of Copenhagen.   

What does it take to put an unknown part of town in people’s minds? And how do you encourage more activity in a former industrial area? In conjunction with the architectural office Keinicke & Overgaard, Urgent.Agency (then as UiWE) designed temporary urban spaces in the new neighbourhood of Carlsberg. The project turns selected squares into characteristic and inviting places for visitors.

We co-designed two temporary installations: “Under the Pent Roof”, a unique, playful urban space with 3200 ropes, and a square, “Plads E”, that housed a café and places to hang out and play. The design helped give the neighbourhood a new identity – and enabled people to feel at home and be physically active.

The Carlsberg urban design has been presented at a variety of international exhibitions, including the 2010 Venice Biennale.

When Carlsberg brewery closed down its factory and moved its beer production to Fredericia, it offered up the opportunity for a new temporary urban zone, while plans for the new Carlsberg Byen neighborhood were being finalized. In collaboration with Keinicke & Overgaard, Urgent.Agency produced two prize winning temporary installations for the citizens of Copenhagen.   

What does it take to put an unknown part of town in people’s minds? And how do you encourage more activity in a former industrial area? In conjunction with the architectural office Keinicke & Overgaard, Urgent.Agency (then as UiWE) designed temporary urban spaces in the new neighbourhood of Carlsberg. The project turns selected squares into characteristic and inviting places for visitors.

We co-designed two temporary installations: “Under the Pent Roof”, a unique, playful urban space with 3200 ropes, and a square, “Plads E”, that housed a café and places to hang out and play. The design helped give the neighbourhood a new identity – and enabled people to feel at home and be physically active.

The Carlsberg urban design has been presented at a variety of international exhibitions, including the 2010 Venice Biennale.