Services
Brand Identity
Production
Graphic Design, Art Direction
Arctic Travel Company is a new Svalbard-based tour operator specialized in adventure & discovery tours in the far North. With the ambition of becoming the worlds leading portal for Arctic tourism we worked with Arctic Travel Company on creating a compelling and engaging brand identity.
When fully established the Arctic Travel Company will consist of a range of independent companies making up a complete offering of hotels, arctic cruises and activities for all seasons. Rooted in values such as curiosity, sustainability and a heartfelt passion for arctic exploration we created a visual identity conveying the inherent beauty of the Arctic – and the company’s ambition to become world leading arctic travel operators.
The identity plays with the colours and visual language known from rescue missions and survival kits coupled with a deep sense of professionalism invoking legitimacy and trust. Inspired by the compass-rose, the north star and the aurora borealis, the logo and typography is powerful and appeals equally to the comfort-seeking traveller and the more adventures explorer.
Status
2019 Completed
Contact
Emilie Holm Sandholdt
Team
Mads Christian Sandholm
Osvald Landmark
Emilie Holm Sandholdt
Services
Brand Identity
Production
Graphic Design, Art Direction
Arctic Travel Company is a new Svalbard-based tour operator specialized in adventure & discovery tours in the far North. With the ambition of becoming the worlds leading portal for Arctic tourism we worked with Arctic Travel Company on creating a compelling and engaging brand identity.
When fully established the Arctic Travel Company will consist of a range of independent companies making up a complete offering of hotels, arctic cruises and activities for all seasons. Rooted in values such as curiosity, sustainability and a heartfelt passion for arctic exploration we created a visual identity conveying the inherent beauty of the Arctic – and the company’s ambition to become world leading arctic travel operators.
The identity plays with the colours and visual language known from rescue missions and survival kits coupled with a deep sense of professionalism invoking legitimacy and trust. Inspired by the compass-rose, the north star and the aurora borealis, the logo and typography is powerful and appeals equally to the comfort-seeking traveller and the more adventures explorer.
Status
2019 Completed
Contact
Emilie Holm Sandholdt
Team
Mads Christian Sandholm
Osvald Landmark
Emilie Holm Sandholdt
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