We specialize in culture strategy, brand identity and placemaking and work in cross-disciplinary teams, thereby guaranteeing a full-scope analysis with a tangible result. We believe that equal parts curiosity, professional ambition and the habit of opening a book once in a while is a winning combination. We call our approach ‘culture design’.
Philosophy of Urgent.Agency
From the most intimate spheres of our lives to big business, it is the same: new forms of culture and technology are reshaping the world. Creating value in this time of change requires new skill sets. You need the ability to mediate different worlds. Technology and space. Business and sustainability. Culture and design.
We have created Urgent.Agency as a new type of agency, built on the conviction that relevance defines our interactions with places, brands and each other. We strive to nurture meaningful interaction wherever it may be – online, on-site – and as is often the case: in the borderlands between systems and disciplines.
Our work is driven by a sense of urgency and by a deep professional ambition to develop more meaningful places, more engaging designs and more relevant brands.
We do culture design
We call our approach ‘culture design’ because to our minds, sustainable solutions stem from a deep understanding of culture – of how people act, interact and communicate. We put substantial effort into understanding why and how people do what they do, drawing on a variety of methods and tools from the human and social sciences. And we have the practical sensitivity it requires to read people.
But we also invest in crafting an output that is truly captivating. We turn knowledge into to tangible designs that move projects forward. As we see it, artistic expression, form and design sensibility are key to bringing ideas to life. Considering both content and form from the very beginning produces more engaging outcomes.
We favour action – but we do recommend thinking first. We call ourselves a bastard agency because we crossbreed the best of the worlds of culture analysis and design to foster informed and ambitious projects. In short: creativity based on empathy.
At the heart of Urgent.Agency is the belief that great solutions stem from a combination of deep specialization and interdisciplinarity. That is why we have built a team of highly specialized and creative professionals from the world of design, culture and business.
Based on a solid understanding of user experience, employee culture and management ambitions, we help our clients carve out appropriate strategies and transform them into actions.
Trend and user research
We help our clients understand their users’ needs and desires – and react accordingly.
Content and concept development
We develop ideas, carve out strategies and produce content that engages and makes sense.
Strategic communication
We have a way with words and know how, why, where and when to speak up – and when not to.
We strive towards a human and meaningful experience of space through culture analysis and creative thinking. Our output includes urban strategy, spatial programming as well as interior design – often in collaboration with some of the best architects around.
Workplace design
We redesign workplaces and institutional spaces to accommodate and predict the behavior, culture and values of the people inhabiting them.
Cultural planning
We add culture analysis and strategy to urban planning with the ambition of bringing a true sense of identity and life to cities and neighbourhoods.
Wayfinding
We help clients express their core values in three dimensions by working with interior programming and signage.
With the understanding of an old friend, the insight of a seasoned therapist and the tough love of a parent, we dive headfirst into the deep waters of our clients’ unique universes. And we do not come up for air until we have an answer.
Brand strategy
We help our clients strengthen or re-discover their true purpose and brand position – and we always make sure that the talk is walkable.
Graphic design
Our team of prize-winning designers create a wide variety of graphic outputs, including fonts, logos, graphic systems, books and magazines.
Service design
We immerse ourselves in user journeys and develop service design that is firmly rooted in analysis, observation and strategic action.
Arts & Culture
ALICE
ARKEN Museum of Modern Art
Danish Architecture Center
Designmuseum Danmark
Faaborg Museum
Heartland Festival
Højskolebladet
Kunsten Museum of Modern Art
Malmö Stadsteater
Museum Sydøstdanmark
Trapholt Museum of Art and Design
Travers
Union
Cities and planning
Bellakvarter
Billund Municipality
Carlsberg Byen
City of Copenhagen
City of Oslo
Roskilde Municipality
Solstra Capital Partners
Tetris
Trondheim municipality
Civic & Public
DSB
Ministry of Higher Education and Science
Ministry of Transport, Building and Housing
NRK
Swiss Embassy to Denmark
Design & Architecture
ADEPT
Bjarke Ingels Group
COBE Architects
Dorte Mandrup Architects
EFFEKT
House of Finn Juhl
Oslo Works
Rørbæk & Møller
SPACE10
Vilhelm Lauritzen
Education
AHO
Copenhagen Business School
Designskolen Kolding
Technical University of Denmark
The Royal Danish Academy of Fine Arts
Foundations
Bikubenfonden
Det Obelske Familiefond
Faerchfonden
Kirkbi
Realdania
TRYG
Health & Wellbeing
Innovationsfonden
Novo Nordisk
Region Zealand
Tetris
Hospitality & Workspace
Bella Center Hospitality Group
ISS
Kanton 27
Klub
Nordic Choice Hotels
Postnord
Siemens Gamesa
Yellow Banana
Not-for-Profit
Özlem Cekic – Dialogkaffe
X-Skolen
Technology
Danish AM Hub
Danish Wood Tech
Cecilie Falkenstrøm
Knowledge is as needed as ever before – yet, the links between knowledge institutions, informal networks of knowledge and the business world are mostly weak and inefficient. Urgent.Academy is our platform for mediating knowledge and market, theory and practice, academy and hands-on projects.
Urgent.Ventures is our platform for entrepreneurship and start-up-projects. We venture into new forms of collaboration beyond the traditional agency model and focus on discovering new services and concepts. We engage with clients, partners and start-ups as well as foster projects of our own.
We specialize in culture strategy, brand identity and placemaking and work in cross-disciplinary teams, thereby guaranteeing a full-scope analysis with a tangible result. We believe that equal parts curiosity, professional ambition and the habit of opening a book once in a while is a winning combination. We call our approach ‘culture design’.
Philosophy of Urgent.Agency
From the most intimate spheres of our lives to big business, it is the same: new forms of culture and technology are reshaping the world. Creating value in this time of change requires new skill sets. You need the ability to mediate different worlds. Technology and space. Business and sustainability. Culture and design.
We have created Urgent.Agency as a new type of agency, built on the conviction that relevance defines our interactions with places, brands and each other. We strive to nurture meaningful interaction wherever it may be – online, on-site – and as is often the case: in the borderlands between systems and disciplines.
Our work is driven by a sense of urgency and by a deep professional ambition to develop more meaningful places, more engaging designs and more relevant brands.
We do culture design
We call our approach ‘culture design’ because to our minds, sustainable solutions stem from a deep understanding of culture – of how people act, interact and communicate. We put substantial effort into understanding why and how people do what they do, drawing on a variety of methods and tools from the human and social sciences. And we have the practical sensitivity it requires to read people.
But we also invest in crafting an output that is truly captivating. We turn knowledge into to tangible designs that move projects forward. As we see it, artistic expression, form and design sensibility are key to bringing ideas to life. Considering both content and form from the very beginning produces more engaging outcomes.
We favour action – but we do recommend thinking first. We call ourselves a bastard agency because we crossbreed the best of the worlds of culture analysis and design to foster informed and ambitious projects. In short: creativity based on empathy.
At the heart of Urgent.Agency is the belief that great solutions stem from a combination of deep specialization and interdisciplinarity. That is why we have built a team of highly specialized and creative professionals from the world of design, culture and business.
Based on a solid understanding of user experience, employee culture and management ambitions, we help our clients carve out appropriate strategies and transform them into actions.
Trend and user research
We help our clients understand their users’ needs and desires – and react accordingly.
Content and concept development
We develop ideas, carve out strategies and produce content that engages and makes sense.
Strategic communication
We have a way with words and know how, why, where and when to speak up – and when not to.
We strive towards a human and meaningful experience of space through culture analysis and creative thinking. Our output includes urban strategy, spatial programming as well as interior design – often in collaboration with some of the best architects around.
Workplace design
We redesign workplaces and institutional spaces to accommodate and predict the behavior, culture and values of the people inhabiting them.
Cultural planning
We add culture analysis and strategy to urban planning with the ambition of bringing a true sense of identity and life to cities and neighbourhoods.
Wayfinding
We help clients express their core values in three dimensions by working with interior programming and signage.
With the understanding of an old friend, the insight of a seasoned therapist and the tough love of a parent, we dive headfirst into the deep waters of our clients’ unique universes. And we do not come up for air until we have an answer.
Brand strategy
We help our clients strengthen or re-discover their true purpose and brand position – and we always make sure that the talk is walkable.
Graphic design
Our team of prize-winning designers create a wide variety of graphic outputs, including fonts, logos, graphic systems, books and magazines.
Service design
We immerse ourselves in user journeys and develop service design that is firmly rooted in analysis, observation and strategic action.
Knowledge is as needed as ever before – yet, the links between knowledge institutions, informal networks of knowledge and the business world are mostly weak and inefficient. Urgent.Academy is our platform for mediating knowledge and market, theory and practice, academy and hands-on projects.
Urgent.Ventures is our platform for entrepreneurship and start-up-projects. We venture into new forms of collaboration beyond the traditional agency model and focus on discovering new services and concepts. We engage with clients, partners and start-ups as well as foster projects of our own.