We specialize in culture strategy, brand identity and placemaking and work in cross-disciplinary teams, thereby guaranteeing a full-scope analysis with a tangible result. We believe that equal parts curiosity, professional ambition and the habit of opening a book once in a while is a winning combination. We call our approach ‘culture design’.

Philosophy of Urgent.Agency

From the most intimate spheres of our lives to big business, it is the same: new forms of culture and technology are reshaping the world. Creating value in this time of change requires new skill sets. You need the ability to mediate different worlds. Technology and space. Business and sustainability. Culture and design.

We have created Urgent.Agency as a new type of agency, built on the conviction that relevance defines our interactions with places, brands and each other. We strive to nurture meaningful interaction wherever it may be – online, on-site – and as is often the case: in the borderlands between systems and disciplines.

Our work is driven by a sense of urgency and by a deep professional ambition to develop more meaningful places, more engaging designs and more relevant brands.

We do culture design

We call our approach ‘culture design’ because to our minds, sustainable solutions stem from a deep understanding of culture – of how people act, interact and communicate. We put substantial effort into understanding why and how people do what they do, drawing on a variety of methods and tools from the human and social sciences. And we have the practical sensitivity it requires to read people.

But we also invest in crafting an output that is truly captivating. We turn knowledge into to tangible designs that move projects forward. As we see it, artistic expression, form and design sensibility are key to bringing ideas to life. Considering both content and form from the very beginning produces more engaging outcomes.

We favour action – but we do recommend thinking first. We call ourselves a bastard agency because we crossbreed the best of the worlds of culture analysis and design to foster informed and ambitious projects. In short: creativity based on empathy.

At the heart of Urgent.Agency is the belief that great solutions stem from a combination of deep specialization and interdisciplinarity. That is why we have built a team of highly specialized and creative professionals from the world of design, culture and business.

We specialize in culture strategy, brand identity and placemaking and work in cross-disciplinary teams, thereby guaranteeing a full-scope analysis with a tangible result. We believe that equal parts curiosity, professional ambition and the habit of opening a book once in a while is a winning combination. We call our approach ‘culture design’.

Philosophy of Urgent.Agency

From the most intimate spheres of our lives to big business, it is the same: new forms of culture and technology are reshaping the world. Creating value in this time of change requires new skill sets. You need the ability to mediate different worlds. Technology and space. Business and sustainability. Culture and design.

We have created Urgent.Agency as a new type of agency, built on the conviction that relevance defines our interactions with places, brands and each other. We strive to nurture meaningful interaction wherever it may be – online, on-site – and as is often the case: in the borderlands between systems and disciplines.

Our work is driven by a sense of urgency and by a deep professional ambition to develop more meaningful places, more engaging designs and more relevant brands.

We do culture design

We call our approach ‘culture design’ because to our minds, sustainable solutions stem from a deep understanding of culture – of how people act, interact and communicate. We put substantial effort into understanding why and how people do what they do, drawing on a variety of methods and tools from the human and social sciences. And we have the practical sensitivity it requires to read people.

But we also invest in crafting an output that is truly captivating. We turn knowledge into to tangible designs that move projects forward. As we see it, artistic expression, form and design sensibility are key to bringing ideas to life. Considering both content and form from the very beginning produces more engaging outcomes.

We favour action – but we do recommend thinking first. We call ourselves a bastard agency because we crossbreed the best of the worlds of culture analysis and design to foster informed and ambitious projects. In short: creativity based on empathy.

At the heart of Urgent.Agency is the belief that great solutions stem from a combination of deep specialization and interdisciplinarity. That is why we have built a team of highly specialized and creative professionals from the world of design, culture and business.