AM Hub’s visual identity is the personification of AM technology. The continuous process of layering material upon material until a fully formed shape appears inspired us to create a logo that explains something specific about the actual process while creating a strong and dynamic identity, that easily transforms itself into other shapes, even pictograms. The white lines are a recurring and playful theme throughout the website in particular.
The colouring scheme for AM Hub is nothing if not simple. As a reminder of the digital technology that drives additive manufacturing, the colours are kept in a strict binary system of blue and white. While channeling the logic of programming, the colours also reflect that AM Hub is an accessible, engaging, and trustworthy foundation.