Trade show visitors need to find what they want
— but also what they didn’t know they wanted!
Urgent.Agency has teamed up with Bella Center in order to reinvent the familiar trade show experience, armed with a keen eye for human behaviour and spatial logic. Through a deep dive into people’s urgent needs, we aim for nothing less than creating the most meaningful creative tradeshow in the world.
Urgent ideas are redefining diplomacy
for the Swiss Embassy of the 21st century
Who would have thought that the Swiss Embassy would pioneer a brand new concept, the pop-up embassy? But leave it to Swiss ambassador to Denmark, Benedikt Wechsler, to come up with a concept so fresh and yet so absolutely logical at the same time.