We specialize in culture strategy, brand identity and placemaking and work in cross-disciplinary teams, thereby guaranteeing a full-scope analysis with a tangible result. We believe that equal parts curiosity, professional ambition and the habit of opening a book once in a while is a winning combination. We call our approach ‘culture design’.
Philosophy of Urgent.Agency
From the most intimate spheres of our lives to big business, it is the same: new forms of culture and technology are reshaping the world. Creating value in this time of change requires new skill sets. You need the ability to mediate different worlds. Technology and space. Business and sustainability. Culture and design.
We have created Urgent.Agency as a new type of agency, built on the conviction that relevance defines our interactions with places, brands and each other. We strive to nurture meaningful interaction wherever it may be – online, on-site – and as is often the case: in the borderlands between systems and disciplines.
Our work is driven by a sense of urgency and by a deep professional ambition to develop more meaningful places, more engaging designs and more relevant brands.
We do culture design
We call our approach ‘culture design’ because to our minds, sustainable solutions stem from a deep understanding of culture – of how people act, interact and communicate. We put substantial effort into understanding why and how people do what they do, drawing on a variety of methods and tools from the human and social sciences. And we have the practical sensitivity it requires to read people.
But we also invest in crafting an output that is truly captivating. We turn knowledge into to tangible designs that move projects forward. As we see it, artistic expression, form and design sensibility are key to bringing ideas to life. Considering both content and form from the very beginning produces more engaging outcomes.
We favour action – but we do recommend thinking first. We call ourselves a bastard agency because we crossbreed the best of the worlds of culture analysis and design to foster informed and ambitious projects. In short: creativity based on empathy.
At the heart of Urgent.Agency is the belief that great solutions stem from a combination of deep specialization and interdisciplinarity. That is why we have built a team of highly specialized and creative professionals from the world of design, culture and business.
Based on a solid understanding of user experience, employee culture and management ambitions, we help our clients carve out appropriate strategies and transform them into actions.
Trend and user researchWe help our clients understand their users’ needs and desires – and react accordingly.
Content and concept developmentWe develop ideas, carve out strategies and produce content that engages and makes sense.
Strategic communicationWe have a way with words and know how, why, where and when to speak up – and when not to.
We strive towards a human and meaningful experience of space through culture analysis and creative thinking. Our output includes urban strategy, spatial programming as well as interior design – often in collaboration with some of the best architects around.
Workplace designWe redesign workplaces and institutional spaces to accommodate and predict the behavior, culture and values of the people inhabiting them.
Cultural planningWe add culture analysis and strategy to urban planning with the ambition of bringing a true sense of identity and life to cities and neighbourhoods.
WayfindingWe help clients express their core values in three dimensions by working with interior programming and signage.
With the understanding of an old friend, the insight of a seasoned therapist and the tough love of a parent, we dive headfirst into the deep waters of our clients’ unique universes. And we do not come up for air until we have an answer.
Brand strategyWe help our clients strengthen or re-discover their true purpose and brand position – and we always make sure that the talk is walkable.
Graphic design Our team of prize-winning designers create a wide variety of graphic outputs, including fonts, logos, graphic systems, books and magazines.
Service design We immerse ourselves in user journeys and develop service design that is firmly rooted in analysis, observation and strategic action.
Bikuben FoundationBjarke Ingels Group Carlsberg / Carlsberg PropertiesCopenhagen MunicipalityDanish Architecture Center Danish Association of Architects Danish Design CenterDanish Design Council Danish Red Cross YouthDesign Museum Denmark
Design School KoldingDorte MandrupDSBEmbassy of Switzerland in Denmark Faaborg MuseumHeartland FestivalHelsingør MunicipalityHenning Larsen ArchitectsHouse of Finn JuhlISS
Kirkbi K-Forum Klub Kunsten – Museum of Modern Art Microsoft Ministry of Culture Ministry of Foreign Affairs Ministry of Higher Education and Science Novo Nordisk Nordic Choice Hotels
Realdania Roskilde Festival PostNord Siemens Solstra Capital Tetris Development A/S Winterspring
Knowledge is as needed as ever before – yet, the links between knowledge institutions, informal networks of knowledge and the business world are mostly weak and inefficient. Urgent.Academy is our platform for mediating knowledge and market, theory and practice, academy and hands-on projects.
Urgent.Ventures is our platform for entrepreneurship and start-up-projects. We venture into new forms of collaboration beyond the traditional agency model and focus on discovering new services and concepts. We engage with clients, partners and start-ups as well as foster projects of our own.